For Eileen · Vision check
Your client opens their phone and knows exactly where their sale is. That was your idea. This is what it looks like built — and what we deliberately left out.
Why this, and not something else
The first is that your clients are running two transactions at once — usually while something else in the family is going wrong. They call you for status because there is nowhere else to look. So you spend your week answering the same question for eight different people.
The second is that commission is the only number they can see. Photography, the deep clean, the estoppel fee, the lien search, the week the house sat because nobody staged the Florida room — all invisible until closing. So the fee looks like the whole cost, and cutting it looks like free money.
This fixes the first one now. It sets up the second one for later.
What we're building first
"Not sure" is a fine answer. Eileen will check for you.
Screen one
Your seller answers on their own time, at their own pace, in English or Spanish. Condo sellers get the condo questions — milestone, reserves, assessments — that a single-family seller never sees.
You stop re-asking the same twelve things across three phone calls. It arrives written down.
2 bed · 2 bath · 1,140 sq ft · Built 1978
Screen two
Before you drive out there, you already know the roof year, the motivation, the timing, and what they don't know about their own building.
This is the part that has to save you time on day one. If it doesn't, we built it wrong.
Screen three
Photography Tuesday. Live Thursday. Seven showings, two coming back Saturday. Their daughter in Charlotte can see the same thing without calling you at 8pm.
You update it from your phone in a few seconds. If it ever goes stale it's worse than not having it — so that part has to stay fast.
Screen four
Showings land on their calendar. A quiet weekly summary on Friday evening instead of pings all day. Every document either of you sent, still there in March when the accountant asks.
Be clear about this part
The first version is deliberately small. Everything below is a real boundary, not a coming-soon.
After it's working
Next
When the MLS status changes, the timeline moves on its own. Showings and vendor confirmations flow in without you typing them.
After that
What a sale actually costs, line by line, next to what they'd net at each level of service. This is the one that changes the conversation about your fee — because the fee stops being the only number on the page.
The long game
Milestone, reserves, assessments, financeability — kept for every building you work in. You research Century Village once and never again.
Why your corner of the market
Broward condos are sitting around ten months on the market right now. Single-family is about four. The buildings you work in — Century Village, Wynmoor, Hollybrook, Lauderdale West — are exactly the ones where a reserve shortfall or a missed inspection can kill a buyer's financing weeks after everyone shook hands.
Nobody is building for that. The flat-fee sites won't, the national apps won't, and Keyes just re-platformed onto a vendor who won't either.
It's also the part only you would have thought of, because it only looks obvious if you've sat across from someone whose deal fell apart over a reserve study.
What we need from you
Honest answers are more useful than encouraging ones. If this has drifted from what you pictured, now is the cheap time to say so — nothing's built yet.